Universal’s very popular fall theme park event called Halloween Horror Nights (HHN) is granted permanent residency in Vegas, according to Deadline.

“The concept aims to bring Universal’s vast library of classic horror films to life with a variety of unique, immersive horror-centric experiences, bars and restaurants, seasonal events and products. The space will also feature a continuously updated experience with seasonal events.” – Deadline

Page Thompson, President of New Ventures, Universal Parks & Resorts said Universal is excited to bring HHN to the heart of Las Vegas, “the perfect place for this type of unique concept.”

Immersive installations are becoming very popular as a form of entertainment. E.g, Meow Wolf is a company that creates large-scale interactive and fantasy worlds for guests to walk through. In fact, in 2018 they created one in Vegas called Omega Mars which still remains popular among tourists. Moreover, it is next to the same event space where the HHN scare zone is proposed.

“At Universal, we bring our distinct brand of storytelling to life by creating the most innovative, immersive and engaging destinations and experiences for our fans around the world.” Mark Woodbury said, president and chief executive officer for Universal Parks & Resorts. “Expanding our reach to deliver unique concepts to new audiences in new markets is incredibly exciting.”

universal has become the touchstone of immersive IP worlds. They created realistic terrains on the base Jurassic Park, Harry Potterand more recently, Super Nintendo World.

This new Halloween Horror Nights Universal project will be a 20-acre expansion of the immersive AREA15 entertainment district in Las Vegas. No word yet on when it will open.